While many consider coffee production in Latin American farms to be the major challenge to sustainability, the reality is that is another more straight-forward approach to reducing the industry’s harmful impact on the environment. Rather than looking at the content (ie. coffee production), it is clear that we should focus on the types of cups we use. Did you know that 99.75% of the coffee cups purchased in coffee shops such as Starbucks, Dunkin Donuts or a street cart are non-recyclable due the combination of plastic and paper in their lining (designed to make them heat and leak proof)?
Additionally, would you be surprised to learn that even though recycling centers now have the technological capacity to recycle cups, transportation costs from a garbage bin to a center are so high that most coffee players prefer to produce new cups rather than recycle old ones? This prevalent use of non-recyclable coffee cups constitutes a still unsolved challenge for the recycling industry.
More than 3 billion cups are thrown away every year and while this number is still increasing, the major players in the industry still fail to propose viable solutions. Starbucks, Pret a Manger or Costa have launched reusable plastic cups. However, such cumbersome objects failed to significantly penetrate a market where time and convenience are the main drivers. Less than 2% of hot drinks are served in such cups.
In a time where environmental issues have become a global challenge, everyone should adopt simple daily habits to prevent waste and pollution. GOFFEE’s invention of a seamless and eco-friendly way of drinking your morning and afternoon coffee is a no brainer for any coffee lovers looking to reconcile with their environmental beliefs.
We believe in our planet, change start now!
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